Digital Audiovisual Media Class Blog

As Carol Vernallis mentioned in her study “Unruly Media: YouTube, Music Video, and the New Digital Cinema”. What exactly is a music video these days? The old definition doesn’t seem to measure up to today’s music videos. In the 1980s and 1990s, music videos were songs set to memorable images, paid by record labels to…

In the year 2000, Robert Stam established a dedicated section within the book titled “Film Theory: An Introduction” to encapsulate the notion of “post-cinema” by integrating digital theory and new media. This endeavor marked the formal theoretical conceptualization of the foregoing ionized idea. According to Robert Stam, the theoretical foundation of “post-cinema” can be attributed…

 The development of media to the current new media like YouTube and TikTok can be divided into 6 different eras. The first is the age of language. The essence of media is the transmission of information. The media in the earliest period can be considered as human language communication. When characters were invented, books became…

With the development of the times, the topic of trans-tv will inevitably appear. The establishment of Trans TV has played a pivotal role in the advancement of the television industry. Trans-TV conference at the University of Westminster, September 2017. primarily discusses the transformation of television. Indeed what we mean by the word ‘television’ has changed…

Each social media platform is actively striving to innovate to maintain user engagement and satisfaction. In this forum, we shall engage in an academic discourse on “big data”. The concept of big data involves the collection of user information for the purpose of conducting in-depth analysis. In order to assess the individual interests of users…

The idea of Trans TV presents ‘a link between the new affordances of digital, internet-distributed platforms and more transgressive and minority content on television’, according to Goddard and Hogg.  LGBTQ+ content is heavily tied into internet-distributed television and the ability to appeal to ‘ever more niche and activated users’ with newer television models. Streaming platforms…

“Eternal Sunshine of the Spotless Mind” is a 2004 romantic science film directed by Michel Gondry and written by Charlie Kaufman. The film is told from the point of view of Joel Barish (Jim Carrey) on his tumultuous break up with Clementine Kruczynski (Kate Winslet), which led them both to have a procedure to erase…

“Gravity,” a sci-fi movie directed by Alfonso Cuarón in 2013, takes viewers on a 90-minute journey through the dangers of vast outer space. It offers stunning visual effects and a memorable soundtrack that leave a lasting impression. Visual ImpressionThe work of cinematographer Emmanuel Lubezki in the film is astounding, capturing the silent grandeur and isolation…

This week, we have learned about the significant shift from analog to digital technology in the production, projection, and consumption of film and television, ushering in a new era often referred to as the “post-cinematic” period. As explored by scholars like Lev Manovich in “The Language of New Media,” this term signifies a departure from…

Back in 1981, the world witnessed the music scene go through a cultural revolution with the birth of MTV, starting the music video era. Fast forward to 2005, more changes came to the scene after the internet was introduced, which put pressure on music channels. Fast forward to 2005, YouTube appeared in the scene changing the…