Digital Audiovisual Media Class Blog

With the improvement of technology, which has also influenced the editing technique., the appearance of CGI has brought a new trend in the film industry. computer-generated imagery (CGI) gives artists far more latitude to operate outside the constraints of 2D by eliminating the need for intricate, costly, and time-consuming manual animation. (Gonzalez, 2023) It also helps to…

If we look into the transformations that have been made throughout the media industry, we can see that the most notable one is Netflix, by how it allows us to interact with content. According to Mareike Jenner (2018), we have again entered a phase of television, referred to as “TVIV” or the fourth stage of television.…

“Aesthetics must be simultaneously promoted beyond all measure, and yet reduced to nothing.” Steven Shaviro, in Accelerationist Aesthetics: Necessary Inefficiency in Times of Real Subsumption (2013) For Steven Shaviro, accelerationist aesthetics refers to the ever increasing speed at which notions of beauty are hurtling toward obsolescence in the digital age (2013: 1). While some readers…

(Image Source: NBC) July 2023 saw the release of two record-breaking blockbuster movies on the very same day: Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie – a double bill popularly referred to as Barbenheimer. Barbenheimer seems to be worlds apart in its subject matter and target audience – but they have more in common than…

The main-stream media has been changing from cinema and television to online streaming services and social media. While the specific characteristics of cinema and television are slowly moulding together with these contemporary media, which “emphasize that they are essentially digital, interactive, networked, ludic, miniaturized, mobile, social, processual, algorithmic, aggregative, environmental, or convergent, among other things”…

Mad Max Fury Road is a two-hour film where an action-packed desert chase sequence takes up the majority of the runtime. The film focusing on these long action scenes instead of a traditional story highlights Waltern Serner’s idea of the audience’s “desire to watch” and Zhou Xian’s concept of spectacle “images with strong visual appeal…

This blog is a reflection of Week 2 Lecture and my reading of Steven Shaviro on post-cinema affect.  In the immersive universe of post-cinematic experiences, the video game Bloodborne is a very good example to start with. Developed by FromSoftware, this dark and atmospheric action role-playing game exemplifies the raw power of post-cinema affect, challenging…

This blog is a reflection of our Week 1 Lecture: The digital transformation of cinema and television. In this week, we were introduced to the digital transformation of film and television, new media and the concept of post-cinema. The term ‘post-cinema’ refers to a theoretical perspective that suggests a departure from traditional cinematic forms and…

In the year of 2011, Shaviro; an expert on culture reacted to a notable advancement in the film industry. He believed that due to post-cinema conventional moviemaking had become outmoded. He believed this was connected to how modern technological forms were creating new ways in the expression of emotions and their representation.   Here, we examine…

Francesco Casetti’s concept of ‘relocation’ from his book, ‘The Lumière Galaxy’, is a powerful idea regarding the evolving landscape of cinema in recent times. It serves to describe and understand how cinema has evolved beyond its traditional confines, reshaping our understanding of the medium and its impact on our lives. The foundation of relocation as…