Digital Audiovisual Media Class Blog

This week’s discussion of ‘transing’ TV grapples with new exposure and potential of representation with the introduction of new digital platforms providing new ways of viewing TV.  Trans TV is  defined by Hogg and Goddard as the “process of transformation, and a starting point for reflecting on the emergence of prominent televisual representations of transgender…

When discussing post cinema throughout the course, one platform has continually been understood as a main culprit in the shift to digital–Youtube.  This week discusses the ‘assemblage’ of the platform along with examples of how Youtube epitomises a post cinematic ideology.  In his chapter titled ‘Assemblage,’ Francesco Casetti discusses the view that digital cinematography can…

In week 6, we discussed the thought of Music videos as a form of post cinema.  With the introduction of MTV in 1981, the music industry forever changed as the platform quickly gained traction and solidified itself as the “dominant mechanism for the promotion and circulation of popular music.” (Arnold, p. 2, 2017) The music…

Non-Indexical ‘Post-Cinematic-Form’ superseeds indexical through its use and application of simulation vs ‘real’ imagrey. This form furthers cinemas’ separation from analog, as it uses digital CGI vs photographic imagery. Some therorists like David Rodowick argue this new form of cinema has no relation to the physical world, but I believe this to be a far…

The term, ‘post-cinema,’ proves itself to be complex and controversial, as it encompasses the many changes cinema faced/faces as it depart/departs from its traditional operation. Derived from the introduction and transition to ever evolving digital technologies, ‘post cinema’ has introduced the world to a new cinematic experience.  A perfect example of ‘post cinema’s’ employment can…

What is Post Cinema? According to Steven Shaviro it is the “production, editing, distribution, sampling, and remixing of audio-visual material to a wider range of locations and screens, mobile phones to Imax screens. Whereas Denson and Leyda, view Post Cinema to be the impact that came after the transformation of cinema, it pays homage to…

Music videos started from being distributed by channels such has MTV, many of these music videos had financial and stylistic disadvantages due to Programmes such as MTV having ‘control by requiring the music videos that are submitted to comply with their standard polices’ ( Paula Hearsum and Ian Inglis 2013). The production of videos were…

In recent years, the Marvel Cinematic Universe (MCU) has become one of the most popular and highest-grossing film franchises of all time. One of the key factors in the MCU’s success is its skillful use of post-cinematic affects. In this blog post, we’ll examine what post-cinematic affects are and how the MCU uses them to…