Digital Audiovisual Media Class Blog

　Music Video has influenced popular culture since MTV’s launch in 1981, and according to Carol Vernalis ‘Music Video’s Second Aesthetic?’, it has changed through changes in technology and platforms and is still an important element in popular culture today (Vernallis, 2013). 　In this context, creative creators emerged from the 1990s to the 2000s, most notably…

Given ‘animation’ is a general term that contains diverse subjects such as animated games and the latest virtual reality, it is necessary to make clear that my interest is in the inception of animation as visual materials to watch, but not to engage or perceive by other senses.  There are two reasons for taking animation…

In June 2022 Walt Disney Pictures and Pixar Animation Studios release the movie Lightyear (2022), a film that tells the story of Buzz Lightyear and his friendship with Alisha Hawthorne, who marries a woman and in one scene she kisses her wife. A big controversy started due to this scene; some people agreed, and others disagreed with…

Exploring the mixing-board aesthetic and new audiovisual relations. According to Carol Vernallis in ‘The New Cut-up Cinema’(2013,p.35), Through the attempts and experiments of music video directors and editors in resetting images and sounds, the unique audiovisual relationship is developed. (Vernallis, 2013) In classical cinema, sound is subordinated to the image. In modernist cinema, sound becomes a new…

Post-cinema is a term that has been used to discuss how media in the 21st century can help shape and reflect new forms of sensuality. Also, It is a continuation of, and at the same time a breakthrough for, the original form of cinema (Denson and Leyda, 2016). Nope is a sci-fi, horror, suspense, and…

Netflix streaming service provides film and television from many countries across the world, in the comfort of your own home. This creates fandoms and viewership across cultures and nationalities as shows become big. The initial taboo of watching films with subtitles seems to be disappearing as the thought of watching dubbed over subbed films is…

To further discuss the question—how LQBTQ+ community is represented in television dramas—raised in my last blog post, I’d like to take the high-profile Netflix series Heartstopper (2022) as an example. Heartstopper was released on 22 April 2022. It gained instant popularity in the first week when it was released. The story is centred on the…

The introduction of digital technologies such as internet-distributed television or ‘SVOD’ has radically changed how the production, distribution and consumption process takes place. Contemporary television is now the likes of Netflix, Disney+, Amazon Prime and HBO to name a few. The undergoing change and transformation in Television also mean a change in representation over time. …

The whole nature of cinema is being redefined by what we call ‘digital media’. Digital media is something that enables cinema to present narratives in new ways, affecting the entire aspect of filmmaking. As traditional film technology is universally being replaced by digital technology, the logic of the filmmaking process is being redefined. Some of…

The television distribution model nowadays has shifted distinctly from the old broadcast or cable linear distribution which requires time and space specificity to an entirely new model—the non-linear internet distribution (Lotz, 2017). Within the old linear distribution model, the economic value of the audience relies on the exclusivity and scarcity of linear distribution, and this…