Digital Audiovisual Media Class Blog

The directors are willing to practice new technology in the music video because music videos trait fewer constraints or lower budget requirements than that films. At the same time, Carole Vernallis doubts that such high-profile digital effects employed mainly amuse visuals and play a role in aural novelty, which is consistence with Chion’s thought that…

According to Carol Vernallis (2013), “YouTube is a polysemic, heterogeneous phenomenon” (p.149) – it provides tailored experiences that vary from person to person and offers a space for different communities to come together. The clip below displays an example of an emerging YouTube typology which combines features of the compilation and parody genre of YouTube…

Television could never. As someone who grew up with Netflix or at least started consuming the services of the company at a very young age, I found myself using all of my ‘television time’ on the platform while simultaneously protesting that “Television is dead” as my parents watched regional shows on their telly.  It is…

Audiences could binge-watching TV series via RCDs and VCRs previously, but at that time, binge-watching had equipment, time and location requirements, and the choice was limited. But as Mareike Jenner (2018, p.109) argued that ‘Netflix developed the term binge model, meaning putting all episodes of a season online at once’. It will be allowed audiences to have a better viewing experience because…

Vernallis has consistently explored new aesthetic developments in the audiovisual medium, both in terms of its form, meaning and transmedia authorship. After music videos first came to prominence in the 1980s, she argues, music videos have entered the era of the ‘hybrid aesthetic’ with advanced digital technology, transmedia authorship, and a new potential for transmedia…

by Clara Heras Aguilar33676766 Stuart Minnis points out an interesting idea related to special effects in science fiction cinema: Most all film viewers are endowed with “instrumental reasoning”, whereby they can tell that such things are not real, even if perceptually they appear realistic.Sometimes it could be easy to identify: we know that dinosaurs do…

What is widely considered quality television, isn’t necessarily television that is widely watched; this was the case for Mitchell Hurwitz’s Arrested Development. Despite the show receiving critical acclaim, even winning five Emmy awards for its first season, the show failed to match this success with its ratings. The show’s initial run aired on Fox in…

“I JUST MIGHT BE A BLACK BILL GATES IN THE MAKING”. The lyrics of Beyoncé’s lead single, Formation, from her sixth studio album, Lemonade (2016), demonstrate what a powerful black woman in the industry is. The Lemonade album was released in 2016, accompanied by a 65-minute film of the same title.   The album received universal…

The birth of music videos began with ‘musical short films that first appeared in the 1920s, but they only gained significance in the 1980s when MTV created their channel around the medium and it altered the way how music was perceived. Instead of only listening to music, there was a platform for ‘viewing’ music. Which…

David Fincher may be best known for his award-winning psychological thrillers but there’s much to be said about the unique style he developed during his early years as a Music Video Director. In this blog, I analyse his approach to music videos and the insight it provides us into the relationship between audio and visuals. …