Digital Audiovisual Media Class Blog

While crowds are lamenting the disruption of the previous network model by Internet Distributed TV, Netflix as the most successful streaming media of the 21st century has now attracted over 223 million paid subscribers. Netflix’s success in becoming the world’s most successful streaming company in a relatively short period of time from its humble beginnings…

The democratisation of production and distribution. The formation of MTV in 1981, ‘industrialised’ music videos. Traditional post-cinematic conventions including complex studios, production teams, sophisticated camera equipment, lighting and special effects became synonymous with popular music videos. The style often focused on promoting the artists persona to convey complex narratives and create visual harmony with the…

When it comes to the most representative music videos of the 21st century, we cannot ignore Lady Gaga’s contribution. Her music video Bad Romance, released in 2009, generated huge attention and discussion as soon as it was released, reaching 100 million views on YouTube in just four months. I first watched Bad Romance’s music video…

BEDIRHAN SASMAZ

This clip is an example of new digital effects and CGI being introduced in the early 2010s. Watching this film was an emotional rollercoaster and it felt more realistic than films such as Matrix. In the 26th second of this clip, you can see how these two actors are sitting and portraying their reaction to…

Since MTV’s initial broadcast in 1981, the creation and distribution of music videos have experienced a number of changes. Today, music videos are no longer shared on just a few satellite services but on several platforms and commercial websites. People, as much as record labels, are allowed to share their work (as long as they…

Before the advent of digital technologies, it was inconvenient for audiences to choose and control TV programmes. Although the invention of cable and satellite TV changed this situation gradually, the public is still limited by regular programming channels, and these shows relatively lack diversity. However, with the era of digital technologies, televisions, computers, and other…

With the development of technology, audiences no longer favour films that follow only the traditional rules and aesthetics of representation as they once did, but prefer films that give them intense sensations. This is why science fiction and action films are becoming increasingly popular with audiences, and more and more films are focusing on the…

The opening scene of Juan Carlos Fresnadillo’s 2007 film 28 Weeks later, starts with shaky unsettling footage where the visual is difficult to make out but the audio guides the viewer along the story as you hear the distressed screaming voices, panicked footsteps, doors slamming and the growls of zombies. As the character gets away…

Representation and Diversity in TV: Can We Ever Get it Right? Violette Simard Friday, November 25th, 2022 One of the essential characteristics of streaming platforms such as Netflix is the inclusion of shows that spotlight diversity and representation. Netflix original series such as Orange is the New Black (2013), and Sense8 (2015) were important contributions…