Digital Audiovisual Media Class Blog

A space for uploading regular blog posts on topics covered in the module

    • Does Netflix make people binge watching ?
    • Just a test
    • TEST
    • Unraveling the Evolution of Post-Cinematic Narratives
  • YouTube and Digital Broadcasting

    YouTube, which was launched by Steve Chen, Jawed Karim and Chad Hurley in 2005, has become an important part of broadcasting these days. Even newspapers, television channels, companies, political parties and digital platforms such as Netflix, Disney+, Amazon have official accounts in order to reach the people. But what makes YouTube a bigger broadcasting platform…

    michaelgodd

    November 24, 2022
    Uncategorized
  • I want my MTV.

    When people think of MTV, they often remember the iconic videos of the 80’s and 90’s. They remember the first time they heard Michael Jackson, Madonna, or The Cure thanks to their music videos on MTV, and they have fond memories of sitting down with their families to watch these music videos on television. However,…

    michaelgodd

    November 24, 2022
    Uncategorized
  • Trans TV

    Figure 1 Transparent Movie Musical Finale Figure 2 Queer Eye for The Straight Guy Goddard and Hogg (2018) indicate that “Trans television” appears to be a potentially more queer representation of television. This approach can be seen in the American comedy-drama series “Transparent”, where Jeffrey Tambor (male actor) played the role of Maura. While Alexandra billings (Davina) performed the…

    michaelgodd

    November 24, 2022
    Uncategorized
  • Is the MCU a theme park?

    Martin Scorsese, a well-known film director, said of Marvel Studios films in an interview(Semlyen, N.D. , 2019). “But that’s not cinema. Honestly, the closest I can think of them, as well-made as they are, with actors doing the best they can under the circumstances, is theme parks.” I agree. It looks like a theme park.…

    michaelgodd

    November 24, 2022
    Uncategorized
  • Music video case analysis- I’m not yours

    The visual appearance of this music video I’m not yours is roughly formed of two parts: narratives and dance. What is worthy of mention is that the plot borrows from one of the chuanqi (tales of wonder) in Taiping Guangji written by XueYusi, a literary genre of some real story of the early Tang dynasty of ancient China. It tells about…

    michaelgodd

    November 24, 2022
    Uncategorized
  • Internet-Distributed Television and Netflix

    The streaming platform has become an important tool for entertainment since it launched, and it also can be seen as a symbol in the post-network era. Amanda Lotz (2017) indicated that ‘internet-distributed television is by eliminating the necessity of time-specific viewing that internet distribution allows different logics that extricate it from many of the conventions that…

    michaelgodd

    November 24, 2022
    Uncategorized
  • The social value of MV promotion

    Nowadays, an official music release is accompanied by a specially produced music video, usually by the company or publisher of the music. The content of the music video varies according to the style and expression of the song. I am particularly interested in narrative songs and music videos, which are sometimes like microfilms, telling a…

    michaelgodd

    November 23, 2022
    Uncategorized
  • The Technical Epoch of the Film Industry

    Technology has enormously evolved the cinema industry, from the ways films are made, to how they are edited, and to the ways audiences watch them. In the recent 20 years or so, film production has been intensely transformed by the advancement and improvement of digital technology. Most mainstream shows are now shot on digital formats…

    michaelgodd

    November 23, 2022
    Uncategorized
  • Homo TV market in China

    According to Lotz, the difference between a portal and a channel is that switching between a channel and its content does not change the user experience, whereas a portal video site can offer features that can differentiate the user experience. Mareike Jenner builds on Lotz’s point by adding that TVIV is a re-imagining process that…

    michaelgodd

    November 23, 2022
    Uncategorized
  • The ‘never-ending’ music video

    21 pilots and the ‘never-ending’ music video https://twitter.com/twentyonepilots/status/1339294739749736448?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1339294739749736448%7Ctwgr%5Ea302a79cd00cf1069b460f986b55a92743eafca1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.kerrang.com%2Fheres-how-twenty-one-pilots-brought-their-never-ending-video-to-an-end%2F  “What is a music video? At one time we knew, but no longer; part of the change has to do with media context.” (Carol Vernallis, 2013, p. 208) Music videos didn’t originally begin with MTV, but MTV is what made it into what it is today, but…

    michaelgodd

    November 23, 2022
    Uncategorized
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