Digital Audiovisual Media Class Blog

Written by: Kaja Sunde Positioned as number 59 on IMDB’s top 100 greatest films of all time, Avengers: Infinity War gained tremendous recognition upon its premiere. With both visual and special effects spectacularly created throughout the film, gaining nominations and awards, the film consists of an impressive level of these effects. Before diving into the…

Written by: Kaja Sunde As music videos after, and to some extent, during the MTV era can be positioned as an anomalous media form, this post will focus on the engagement of digital technologies through the medium and the new way of storytelling. Carol Vernallis dives into her term ‘intensified audiovisual aesthetics’ in her article…

In his article, McDaniel (2021) defines reactivity as “an affective response to media that generates further engagement…a quality of media that transforms reception into interaction by provoking a response.” While McDaniel focuses on music videos as the main content of his article, this post will expand to reaction videos in general as I feel like McDaniel’s opening segment…

Written by: Kaja Sunde The popularity of binge-watching has increased in sync with the emergence of Netflix as a dominant streaming platform. It is defined as the behaviour of watching between two and six episodes of a show in one sitting (Starosta 2020: 1), and has been a much mentioned term after the lock downs…

Written by: Kaja Sunde Cinema is changing tremendously together with the new age of media, and digital cinema has become a frequently used term when discussing film making in the 21st century. Lev Manovich defines the new era of digital cinema through Shane Denson and Julia Leyda’s article from 2016 as something that allows for…

The appearance of the music video has become a major way of promoting and distributing music in modern society. We can hear the song and see the visual creativity and imagination while watching the music video. In other words, the song itself and the video complement each other. The book Music/video histories, aesthetics, media (2017, P5)…

YouTube is a diverse, exploratory vessel for people to use with experimenting diverse forms of media. Music videos, parodies and short films are all forms of content that can be seen on the site and I believe it’s one of the most exciting and accessible platforms for both watchers and creators. YouTube streams 1.2 billion…

Music videos came around in order to promote an artist’s song but in today’s world, as stated by Vernallis, we are now seeing a wave of video production made by ‘individuals as much as record companies’ (Vernallis, 2014) where a music video can be anything from a 2 second clip to an hour long video.…

The Added Value of Narrative in Modern Music Videos Violette Simard Tuesday, November 22nd, 2022 The aesthetics of music videos have come a long way since their beginnings in the 1980s with the MTV era. From maximalist to minimalist, self-reflexive to anti-videos, the MTV era set the pace and made it possible for the music…

https://www.youtube.com/watch?v=rYEDA3JcQqw    The factor of post cinema can be seen in not only films or television shows but also in music clips as well. Especially during the era of MTV and after. “While music video’s main influence on cinematic media has been an increasing musicalization of the visual, its main influence on social media, conversely, has…