Digital Audiovisual Media Class Blog

Upon discussing MTV music video aesthetics and music video as a form of post cinema, a topic that is worthwhile to consider is the recent surge in popularity of Korean media – encompassing Korean cinema, Korean music, and Korean television. K-Music videos could perhaps be considered the intersection between all of these elements, combining both…

Music video has been through a process of industrialisation since the popularity of MTV in the 1980s. Some may argue that by applying shots of live performance and refreshing visual styles, such as cool special effects and avant-garde make-up, the focus has shifted to expanding attention and increasing sales, being released from the pressure of…

Vernallis mentions that after its initial flowering in the 1980s, music video has entered a new aesthetic era, characterised by new digital technologies, new kinds of cross media authorship and new transmedia potentials for expression she refers to as the “mixing board aesthetic” (Vernallis, 2013, 5-6ff). In the modern music video, via technology, colour, rhythm,…

How Harry Potter uses an ‘Intensified’ form of Post-Continuity. The American film theorist David Bordwell coined the term ‘Intensified Continuity’. His theories were further developed by philosopher and cultural critic Steven Shaviro in his work on Post-Continuity.  Bordwell describes post-cinema as ‘impressionistic’. Referring to the action sequences in many releases as ‘blurred confusion’, calling the frequent…

Figure 1 Netflix Korean Shows Figure 2 Squid Game Korean TV Show With the rise and popularity of Netflix, there has been a notable increase in television viewership for foreign TV shows. Netflix has provided a technological convenience, the ability to control viewing and relatively new modes of tv production and consumption. Unlike in the past, when TV shows…

It’s tempting to discuss the current state of Netflix-like streaming TV in China. As a loyal viewer of web series, I have pretty much witnessed the development of streaming TV in China over the last decade. In the beginning, China’s now famous streaming brands, such as Iqiyi, Tencent Video, Youku Video and other video sites,…

In TV and film, LGBTQ+ representation has always been a stigma. Before moving forward with any production, every minor detail would always have to be discussed thoroughly between the writers and executives. If not, the film or show could have the possibility of facing criticism or backlash.   With regards to animation, there has been…

With the development of digital technology, cinema seems to be placing more and more emphasis on the use of digital technology in order to give audiences an exciting visual experience. There seems to be less emphasis on the rules of traditional cinema and the presentation of its aesthetics. The film < Fast and Furious 8> consists…

Prompted by technology and techniques, cinema is no longer a narrative story or an artistic creation in the traditional sense. Producers are more concerned with the presentation of images and the representation of values, and sometimes even become politically correct (including technological innovations, etc.), to the point of losing sight of the meaning of the…

Carol Vernallis (2013) argues that music video has entered a new aesthetic, characterized by new digital technologies, new cross-media authorship and expanding transmedia potentials for expression which she coins the “mixing board aesthetic” (p.5-6). Grimes’ music video Shinigami Eyes (2022) encapsulates Vernallis’ concept of this aesthetic through its jarring use of digitally-generated colours, heavily AI-based…