Tag: music videos
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Music Videos & Kylie Minogue’s “Can’t get you out of my head.”
Music videos and their visual choices have always exemplified the common themes and aesthetics of media production of their time. The relationship between sound and visual effects is significant, and as Michael Chion states, sound is often supplementary to traditional film; therefore, secondary to the visual. This paradigm is challenged with modern music videos, however,…
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Beyond Commercial: The Artistic Essence of Sia’s “Breathe Me” by Elizaveta Altusar
MTV began broadcasting music videos in 1981, primarily utilising music videos as a promotional tool for songs (Arnold, 2017:2). Its purpose was to showcase artists, highlighting their talents, bodies, and images (Arnold, 2017:7). Nevertheless, this paradigm has undergone a transformation. I will demonstrate this shift through an analysis of the visually captivating music video “Breathe…
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The Power of Shots – A Contemporary Exploration of Music Videos through Selena Gomez’s ‘Look at Her Now’ by Elizaveta Altusar
Music videos have experienced an immense transformation as a result of technological developments, particularly in the area of digital media (Arnold, 2017:9). Carol Vernallis draws a comparison between the editing techniques and shot compositions in music videos of the past and present. To illustrate these changes brought about by modern technologies, I will analyse the…
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Rhythmic Precision in Billie Eilish’s “NDA” Music Video by Elizaveta Altusar
The first broadcast on MTV commenced in 1981 (Arnold, 2017:17) with the advent of MTV (Music Television). Carol Vernallis outlines, in her book “Music Video’s Second Aesthetic,” the various transformations from the 1980s to the present day and its rhythmic subtlety being an important aspect that has been transformed by DI (digital intermediate), “a process…
Digital Audiovisual Media Class Blog 